Posts Tagged ‘Guy Kawasaki’

My Alltop on Linkedin

January 7, 2012

http://my.alltop.com/ppalme

The Top Job Search Strategies on Linkedin

December 1, 2010

Strategies are only as good as the goals you set yourself and the analysis and planning on what actions are needed to get to where you are aiming at.

There are many options to choose a specific career goal. A common theme so is the longer the search usuallytakes the less specific and the less ambitious the goal could get – down to level of just hire me, I don’t care, just give me a job.

In order to not get too desperate and fuzzy about your future, the best options is to set yourself a most inspiring and ambitious goal as well as the next minmum acceptable career step. And if you like you can identify just another goal also in between the best and worst case. For each of the goals you could then work out a specific strategy.

Before you think Linkedin is your saviour and expect a quick that is how you do it please do a reality check first.
Take a look backwards say about a period of three years. In this period have you searched for a new job and how did you find this new  job. If you were not job searching in this period think of any of your people around you such as colleagues, friends or family members. Do you remember someone in this period on how  they found a new job ?

Take this quick poll to see how likely each of the job search options listed helped people to find their last job and compare to the number of people who found a new job through the use of Linkedin:

Probably you expect a quick answer and again like I did with the reality check I want to walk you throug another self reflection process so you find the best  approach and not just a laundry list.
Known Linkedin Gurus have listed a lot of advise and I will repeat it here again. But just following this laundry list of actions would it be better to focus on the ones that do really get result and avoid even those that might backfire on you ?

Here is all the good advise you can get:

Guy Kawasaki: (he is listed as one of the role models in my post on the Top Profiles on Linkedin to Learn From)
In his blog article: How to Change the World: Ten Ways to Use Linkedin to Find a Job he shares the following advise:£

  • Update your status to let people in your network know that you are looking for a job.  
  • Get LinkedIn recommendations from colleagues and managers.
  • Find out where people with your background are working.
  • Find out where people in a company came from using LinkedIn “Company Profiles” feature. 
  • Find out where people in a company go using LinkedIn “Company Profiles” feature. 
  • Check if a company is still hiring using LinkedIn “New Hire” feature.
  • Get to the hiring manager.
  • Get to the right recruiter.
  • Find out the secret job requirement.
  • Find start-ups to join.
  • Build your network before you need it. 

Kaye Monty an HR expert adds further advise in the blog post: Using Linkedin To Find a Job:

  • Check out LinkedIn Job for postings
  • Use LinkedIn Groups to tap into professionals outside of your immediate network
  • Connect with former alumni from your school through LinkedIn Groups
  • Look at “LinkedIn Event” listings to network with other professionals.  

Dave Taylor recommends the following actions in his post: How do I use to Use Linkedin to find a job ?

  • spend the time to create the best and most accurate possible profile for yourself on Linkedin
  • Search for people on Linkedin to connect with

Alison Doyle – the expert on Job Serch on About.com list some more advise in her article:
Linkedin and Your Job Search

  • Consider a Photo
  • Keywords and Skills
  • Use Answers
  • Stay Connected. Use LinkedIn Mobile

This all good advise, but if you are new to Linkedin you need to do some work to get it to work for you in your job search:

1) Key Principal: If you want to see people’s profile or you want to be found by others you need to be in their Linkedin network. The Linkedin network border is not more than three connections away. Anyone’s profile outside you cannot view. So one of the key actions you will need to take is to connect to people with many connections. Where do you find those – one good place is here: Top Profiles on Linkedin to Learn From

2)You need a very well designed and completed profile. There is  a lot of good advise available from Guy Kawasaki in How to Change the World: Linkedin Profile Extreme Makeover and in Chris Brogan’s post: Make Your Linkedin Profile Work for You and from Peter Osborne a consultant for Linked Profile makeovers in Linkedin Profile Improvements.

By now you might be thinking so much advise – more than 24 items in this post, but which are the key ones which of this yield the best results and are manageable in time and work load ?

There are two main strategies you can drive. The first is the push strategy where you actively search for job opportunities by using Linkedin Job Search or connecting to people or recruiters and sending them a inMail or joing a Linkedin Group – there are a list of some large ones dedicated to job finders in my blog post: Top Ten Largest Groups on Linkedin.
The second is the pull strategy. Here you want to attract people to your profile and then finally coming to you to offer you a new job.
For all of these strategies and actions therein there are Key Peformance Indicators that you can measure yourself and again and even use this data and benchmark anymously against other Linkedin Users. Such Key Performance Measures are for example Number of Profile Views or Number of times your Profile appeared in a Search. Through this benchmarking exercise you finally come to the key few actions that you need to take in order to be more successfull in your search for a job on Linkedin.

So please spread this benchmark widely amongst Linkendin Users: Need a break – benchmark will come soon…sorry.

Related Posts:

The Top Profiles on Linkedin to Learn From

Top 10 Largest Groups on Linkedin

Linkedin How to Hide Your Job Hunt From Your Current Employer ?

Linkedin Endorsements – Performance Indicator for the Attractiveness of Your Linkedin Profile

The Top Job Search Strategies on Linkedin

Is Linkedin helping you to find the next job or is it still a wishful thinking ?

12 Ways to Use LinkedIn Today

Top Eight Linkedin Learning Resources

My Alltop on Linkedin

Linkedin Profile – Free Best Practice Course on Udemy

My Learning Journey as manager of the Linked:HR EMEA group on Linkedin

Continuous Job & Career Development

The Top Profiles on Linkedin to Learn From

July 7, 2009

Latest Update: February 08, 2013

Retweet This Page: Often I get asked what are the best practices in creating a compelling Linkedin Profile. My answer is that it depends on the target audience. Are you aiming to get hired or are you aiming to build a large network.

Did you ever wanted to know how attractive your profile is compared to others. Here is the opportunity for you to do an anonymous benchmark against other linkedin profiles.

Please fill out these 6 questions anonymous survey: How attractive is my Linkedin Profile ?.

Here is already a list that I compiled.

NEW:

My Part in LinkedIn’s 200 Million Member Milestone

linkedin.com

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://www.linkedin.com/pub/profile/1/040/20b?trk=200li

New: Lindsey Pollak. The Global Spokesperson for Linkedin. She is an author, consultant, speaker and recognized expert on next generation career and workplace trends.

Chris Brogan The leading expert on social media and trust.

Dan Schawbel The leading expert on personal branding.

1) Guy Kawasaki Profile is the most visited on Linkedin. Guy recieved advise from Linkedin on his Profile makeover

2) Olivier Taupin. He is the founder of the largest group in Linkedin: Linkedin HR.

3) Ron Bates is the most connected person on Linkedin

4) Steven Burda has received the most recommendations on Linkedin.

5) Peter Palme: Consulted well known Headhunters for his profile makeover

6) Jason Alba - who wrote the must have book: I’m on LinkedIn–Now What??? (Second Edition): A Guide to Getting the Most Out of LinkedIn

Following a list compiled by Deb Dib Executive Coach of exellent Linkedin in Profiles: http://www.job-hunt.org/executive-job-search/linkedin-for-executives.shtml

7) Mark Beckford

8 )Paul Mullen

9) Meg Guiseppi

10) Paul Copcutt

11) Deb Dib

12) David Nesbitt

13) Mark Treshock

Please keep sending interesting profiles to share.

14) Paul Smith: His underlying thoughts when creating his profile where:

“As someone with a strong visual preference I decided to structure information about my job experience into 3 sections for each job:

* “Soundbite” type headline

* Contextual descrition about the job – to set the context for the * points

* Bullet points / achievements – trying to keep the * to the line….. “

15) Another excellent profile I have just viewed is from Peter Osborne

http://www.linkedin.com/in/peterosborne1

He puts great emphasis on the catch line in the title – what is your true intend or mission instead of the job position and second he emphasizes his contribution  in his summary – what he can do for the viewer of his profile.

A different view is:

Stop Using 16 Terms to Describe Yourself
Jeff Haden uses a great example and describes in his articles 16 terms not use anymore:

“Picture this. You meet someone new. “What do you do?” she asks.

“I’m an architect,” you say.

“Oh, really?” she answers. “Have you designed any buildings I’ve seen?”

“Possibly,” you reply. “We did the new student center at the university…”

“Oh wow,” she says. “That’s a beautiful building…”

Without trying — without blowing your own horn — you’ve made a great impression.

Now picture this. You meet someone new. “What do you do?” he asks.

“I’m a passionate, innovative, dynamic provider of architectural services with a collaborative approach to creating and delivering outstanding world-class client and user experiences.”

All righty then.

Do you describe yourself differently – on your website, promotional materials, or especially on social media – than you do in person? Do you use cheesy clichés and overblown superlatives and breathless adjectives?

Do you write things about yourself you would never have the nerve to actually say?”

WorldBest

.

Join the Group: World’s Best Business Schools on Linkedin

As I am a big believer in the wisdom of the crowds I created a rating site for Linkedin Profiles on Google Moderator. Vote on any of the Profiles listed plus submit your own suggestions and spread the word to the crowd. Let’s see who are the role models of the best linkedin profiles.

Rate Linkedin Profiles

I am looking for the profile with the most calls from headhunters in the last 6 to 12 month. Please leave a comment or submit to the rating site.

If you need me as a coach for your profile makeover join me on the Online Time Exchange Network.

Recommended Readings:

Lynch, C.G.: How to Improve Your LinkedIn Profile: Stand Out to Employers, Recruiters

Alba, Jason: I’m on LinkedIn–Now What??? (Second Edition): A Guide to Getting the Most Out of LinkedIn

Vermeiren, Jan: How to REALLY use LinkedIn

Bill, Vick;Walsh, Des: Happy About LinkedIn for Recruiting (2nd Edition): The Roadmap for Recruiters using LinkedIn

Schawbel, Dan: Me 2.0: Build a Powerful Brand to Achieve Career Success

Brogan,Chris (NYT Bestseller): Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Brogan,Chris: Make Your Linkedin Profile Work For You

The Fastest Ways To Learn Any New Language

Related Posts:

The Top Profiles on Linkedin to Learn From

Top 10 Largest Groups on Linkedin

Linkedin How to Hide Your Job Hunt From Your Current Employer ?

Linkedin Endorsements – Performance Indicator for the Attractiveness of Your Linkedin Profile

The Top Job Search Strategies on Linkedin

Is Linkedin helping you to find the next job or is it still a wishful thinking ?

12 Ways to Use LinkedIn Today

Top Eight Linkedin Learning Resources

My Alltop on Linkedin

Linkedin Profile – Free Best Practice Course on Udemy

My Learning Journey as manager of the Linked:HR EMEA group on Linkedin

Continuous Job & Career Development


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