Archive for May, 2015

Free Learning Resources to Help You to Become a SAP Successfactors Consultant

May 19, 2015

I will collect all relevant resources in the best sequence to help you to become a SAP Successfactors consultant. Additionally you find my notes on what I have learned from these free resources.

Update 12.10.2017: Die Checkliste für SuccessFactors Performance & Goals Administratoren um optimal vorbereitet zu sein. Link zur Checkliste.

Update 25.01.2016: New free openSAP course on Implementation Made Simple for SAP SuccessFactors Solutions will launch on Wednesday, March 09 2016. End date is Thursday, April 14 2016.

Update 19.01.2016: I am listening to the SAP HCM Insights Podcast Series hosted by Steve Bogner . Very well done by the SAP Successfactors Mentors and industry experts Steve Bogner, Martin Gillet, Mark Ingram, Luke Marson, Jarret Pazahanick, Sven RIngling, Brandon Toombs.

Update 06.10.2015: I have written a post on “The SAP SuccessFactors Employee Central Certified Application Associate Exam: How I passed it and how I prepared for it

And in October there is a new free course Run Simple HR with SuccessFactors Employee Central on open.sap.com available. The course starts on October 13, 2015. More details here.

Becoming a SuccessFactors SaaS Consultant Part 1

What I have learned from this video – see Becoming a ScucessFactors SaaS Consultant Part 1 and Part 2

Luke Marson wrote a blog post about the skillsets a SaaS Consultant should have.

Luke Marson’s Blog and Jarret Pazahanick’s Blog. And visit the SuccessFactors Useful Resources and Documents maintained by Luke Marson.

You will find a summary of the key skills in Thoughts on the SuccessFactors consultant skillset by Luke Marson

What I learned from this article: The most successful of SuccessFactors consultants should be able to understand and manage:

  • Customer needs and challenges
  • Business processes
  • Product capabilities
  • Configuration
  • Security and authorization
  • Extensibility
  • Integration
  • Soft skills: creative, problem solver
  • To create process or configuration workarounds need to understand logical calculations and rules
  • Able to create complex business rules in SuccessFactors

Recommended Book: SuccessFactors with SAP ERP HCM: Business Processes and Use (2nd Edition)

openSAP An Introduction to SuccessFactors Solutions

This course is aimed at HR Business Partners, people managers, and executive leaders who want to improve their overall HCM strategy.

My key learnings from attending this course.

SAP Learning Hub free Discovery Edition

Sign up here.

You will have access to all openSAP courses. The real plus is you can go to the SuccessFactors Admin Tools and see all Admin Resources for SuccessFactors for free.

SAP Learning Hub Admin Tools

SAP Learning Hub Admin Tools

Successfactors Training Sessions SAP SuccessFactors Online Training Demo | SAP SuccessFactors Overview

What I have learned from this video:

User based licensing fee for Successfactors. Walmart with 2 Million users is the bigget customer.  Successfactors supports 53 languages.

If you use the Talent management solution you need to provide the employee masterdata to the Successfactors cloud solution. See the next video below 2015 02 04 19 59 SAP Successfactors Online Training Feb Batch on how to import the employee master data. This is called the data integration concept.

You can also run a hybrid setup through Netweaver with your existing on-premise SAP system. This is called process integration as you will move between the SAP Screens and the Successfactors screens in the talent management process. You have a single sign on via your Netweaver portal.

Successfactors supports 4 main processes:

  • the core HR process
  • Talent Management
  • Social Collaboration
  • Analytics

The different modules can be grouped in three categories:

Employee Transaction Management: Core HR, Payroll, Benefits administration (Strategic Partnership with Benefitfocus) , Time & Attendance (Strategic Partnership with WorkForce Software)

Talent Management: Performance Management, Goals Management, Compensation, Recruiting, Learning, Social Collaboration, Succession

Workforce Intelligence: Workforce Analytics, Workforce Planning

Everything can be accessed via the Successfactors home page. The user can setup the homepage individually by moving around the tiles, display new ones or remove them from the home page. There is no limit to the amount of tiles on this page. The Company Logo can be customized.

The admin can search for employees, configuration notes and data maintenance notes.

Every Screen has a show me option. The admin can record a video (max. 5 min) to show how to use the particular tile, how to navigate in this section for the end user.

Add new employee is used to run the hiring process in Successfactors.

The configuration of Successfactors is now template driven. In the template the admin can set the authorization for fields or for steps.

Successfactors Training

What I have learned from this video:

Introduction to Mastery

You activate all the modules in the provisioning system that the client has licensed. You need to be certified by Successfactors to  access the provisioning system.

How to remove tiles from the home page. Click on the Tile “Tile Browser” Add/Remove tiles. You will see the list of tiles. Select the one you want to remove. Click the button Remove.

Proxy: SF Admin can log in as one of the employees in the systems. In AdminTools see Menu SF Admin.

In Options (SF Admin Menu) you can set who can proxy in for you, your start page, set your sub tabs, set if you want to receive notifications,choose your language and set the numbering scheme.

How do the upgrade of SuccessFactors and how to manage permissions of the users.

How to set detailed reporting privileges and compensation management privileges.

How to import users. How to do mass proxy.

How to upload the company logo.

How to do text replacements. (starts at 29 min in the video).

How to set the rating scales (starts at 30:40 min)

How to set up the performance management process (starts at 33 min).

How to set up Password Login Policy. (38:20 min)

How to manage the homepage. (45 min)

How to set up Security (1:02:50 hr)

Goal Management (1:04:50 hr)

Competencies (1:26:30)

Performance Management (1:39:30)

2014 11 02 10 03 SAP SUCCESSFACTORS Webinar

Agenda

  • History of Successfactors
  • Why SAP is interested in acquiring Successfactors?
  • Cloud Solution – SAAS Model Applications
  • Bizx Suite
  • Technical Architecture of Successfactors
  • System Architecture of Successfactors
  • Deployment Options
  • Integration Solution
  • Role of SAP Successfactors Consultant
  • Career Prospects
  • Q&A

Successfactors Overview

2015 02 13 20 02 SAP Successfactors Online Training Intro Mastery Module

Route Map and Rating Scales

2015 08 05 21 15 SAP Successfactors Employee Central Online Training

Introduction to Employee Central

Walk through of the 14 Steps Implementation Process for Employee Central

2015 06 08 20 50 SAP Successfactors Online Training

How to create the different administrators and how to grant privileges.

2015 08 06 21 16 SAP Successfactors Employee Central Online Training

How to configure the four different types of objects in Employee Central:

  • Foundation Objects (Org/Pay/Job Structure)
  • Employment Objects
  • Personal Objects
  • Generic Objects (MDF)

2015 08 07 20 51 SAP Successfactors Employee Central Online Training

Working on the configuration workbook and how to customize location in the corporate data model.

SAP SUCCESSFACTORS EMPLOYEECENTRAL MDF DEMONSTRATION

MDF = Master Data Framework

SAP SUCCESSFACTORS LMS DEMO SESSION

What I have learned from this video:

The LMS is a stand alone solution.

The  Video is an introduction to a 20 day training programs and what topics will be covered.

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Which Content was Shared More than 111 Million Times on the Internet in the Last 12 Months?

May 17, 2015

birthdates

It wasn’t easy to find out what is the most viral content shared during the last 12 months on the internet.
With the help of Buzzsumo I was finally able to identify the most viral content. And I was quite surprised about the first place.

And the winner is:
“Which birth dates are most common”? So far this post was shared 111.5 million times alone on twitter.
If you are good in math and biology you could calculate the month(s) in which you are most likely to get lucky.

playbuzz

In the second place is “Which Song Was Actually Written About YOU?” on playbuzz.com
with only 5.6 million shares. 99% of shares were on facebook. It is a quiz.

The third place is held by Ellie Goulding with her official video – Love Me Like You Do.
This video received 4.3 million shares with the majority on facebook.

And here the 50 most shared content – this stats are from 17th of March:
Content outliers: Learning from the Web’s Most Viral Content
https://moz.com/blog/content-outliers

If you can beat this viral content please let me know.

Scribble – Learn a New Language in Just One Day – Toki Pona

May 13, 2015

Toki_pona

Oh what would happen if you had a stroke or an accident and lost your language  and you had to relearn it from scratch? How about this would happen to a person close to you? What about if your child suddenly couldn’t hear or speak ? It would take years to learn the sign language.

Sonja Lang invented a simple language that can be learned in one day. See the result below:

There are many other situations where it would be beneficial to have a language that can be learned in such a short time span. Think about people who fall in love with each other but do not speak the same language. Or think about people travelling to a country where they do not know the local language. In a very short time the host and the guest could communicate. Hotel and Restaurtant owners could indicate if they had mastered Toki Pona. The same would be apply for other business and other work related matters.

Specific in sports think about a trainer going to train in a language he or she cannot speak. Together with the new team the trainer could learn Toki Pona in a short. The same applies to expert going abroad to each very needed skills.

Sonja Lang  used the Pidgin-word tok (in English talk) und the adjective from Esperanto bona (in English good) to name her new language Toki Pona “the simple language of good”. Sonja is a linguist and speaks five languages one of them is Esperanto. The reason for her to develop this new language was to overcome her depression. According to the Sapir-Whorf hypothesis the language affects the way we think. It helped her to work through problems because Toki Pona strips away all the complexity of our mother language. With Toki Pona she could see patterns and how things are connected in a different way. ¨Reference The Globe and Mail

Pekka Roponen in Finland central hospital of Hameenlinnan says Toki Pona focuses on the positive thought so negative thought pattern can be eliminated. Reference The Globe and Mail

Toki Pona consists of 120 words. It takes about net two hours to learn the whole vocabulary. You could learn it during a morning or afternoon. There are many Toki Pona courses on Memrise. So from whatever language background people come they probably find a course for Toki Pona on Memrise. The main Toki Pona course has currently 977 students.

Toki Pona is receiving a lot of attention just lately. A recent article in the Guardian received over 550 shares on the various social media sites.

To communicate in Toki Pona you need to follow 10 simple grammar rules.

There is also now a Toki Pona sign language.

If you want to learn the language there are several resources:

The official book by Sonja Lang: Toki Pona: The Language of Good and a pdf file.

The Memrise Courses to learn the vocabulary. They are free.

Toki Pona Lessons by jan Lope. I take the free lessons from jan Pije.

Also free Lessons on YouTube:

There is also a Toki Pona Facebook Group with 750 members and a Toki Pona Forum with approximately 15 000 posts.

Jonathan Gabel developed a visual approach to Toki Pona. He created a number of glyphs.

On Omniglot you will some useful phrases in Toki Pona.

I noticed that most of the learning material could be improved. Benny Lewis has developed an excellent process to become fluent in any language in three months. How would his methodology improve the learning and teaching of Toki Pona? Tim Ferris has also an interesting approach to analyse the difficulty of a language with 8 sentences. This is another way to get people engaged early on. Then with Kato Lomb she gives excellent advice on how to use extensive reading to learn languages. So also something to add in order to help more people to get into  Toki Pona to solve their life challenges. Last but not least I wonder how fast a memory champion could learn this language. And what memo techniques can accelerate the learning. Their are many opportunities to ease the learning and motivate people based on the latest research such as gamification of learning.

What I would like to find out in the Toki Pona community is if someone had a real live examples where learning the language helped to overcame such obstacles that I had described at the beginning of my blog posts. Was Toki Pona used in AI ? https://www.cleverbot.com dose not speak Toki Pona. There is one on Github called reserbot. Try to understand if the gini at wolfram research speak Toki Pona.

How I would learn the language?

Explain the first simple concept by comparing to how many words to be fluent in English, how many words in Esperanto, what are the 1000 most frequently used words in English, compare also the list of frequent-forever.com.

Think about a language beginner with a restricted vocabulary or think about the guessing game of an object. – Concept of Toki Pona.

Let the user pick a noun from the first 5 introduced in jan Pije’s course.

Then use forever-fluent.com and introduce the pronunciation – see Forvo.com for audio on toki pona.

Also compare to the IPA – international phonetics alphabet on forvo.com and write toki pona pronounciation in IPA.

Another opportunity to practice your new language skills.

How fast could a computer learn this language ? Have a competition between a human and a AI. Add Tim Ferris How to Learn (But Not Master) Any Language in 1 Hour (Plus: A Favor) and Benny Lewis 12 Rules for Learning Foreign Languages in Record Time — The Only Post You’ll Ever Need and the advice of Kato Lomb

Scribble – Learn to Read Your First Book in Chinese

May 12, 2015

it took me below 3.2 hours to learn to read my first book, When I read my first book The secret Garden I was amazed how fluent I was able to read it without consulting a dictionary It can be done faster, My questions are: how to teach others? who else written about the subject? where do people talk about this subject? who are the expert in this field?

Research on who and what is out there:

Buzzsumo:

hackingchinese.com : The new paperless revolution in Chinese reading

Total Shares 253 facebook and twitter

Learn to read Chinese most shared: GIVEAWAY! WINK to LEARN Speak & Read Chinese Program Review + Promotion!

wordpress.com fluentu.com several top shares

search on Chinese:

This Chinese Music Video Is Every kind Of WTF 596 800 Shares

Millions share new Chinese character   167 400 Shares

Analyse new character , break up into components

duang

Use Text song for learning.

search on Mandarin:

Of Course Mark Zuckerberg Speaks Fluent Mandarin   78 900 Shares

Leave comment

Australian Man Wakes From Coma Speaking Fluent Mandarin Proving Again the Brain is a Wonderous Thing  72 200 Shares

Leave comment – can this man also read

Amber shows off her Mandarin skills on 100% Entertainment    26 000 Shares

Leave comment

Chinese Reading: This Video Will Teach You To Read Chinese In 10 Minutes.

34.1 K shares mainly on facebook awareness-time.com Learn to read your first text in Chinese in under 10 minutes and then take this test. “Learning Chinese in 7 Minutes” Ted Talk by ShaoLan. Linkedin

It is traditional Chinese and not the simplified version although most of the are the same. You will learn the English word but not the Chinese Pronounciation and the pinyin of the character. The pinyin is useful if you want to type a Chinese character on a PC.

18198ac

Profile: http://www.linkedin.com/in/heidihsueh  Example that ShaoLan shared with the audience.

Fascinating. My kids (9 + 5 years)  just learned eight characters in 2 Minutes.

First Row: 1) Fire 2)Tree 3)Sun 4)Moon Second Row: 5)Human Being 6)Mouth 7)Door 8)Mountain

You learn 43 characters in 10 minutes. With these you cannot form sentences.

If you go by the course one memrise the first thousand words in Chinese, you are able to form sentences already after the first 15 words you have learned.

Scribble CaseStudy – Can a Amateur Like Me Learn to Write a Viral Blog Post?

May 11, 2015

Is it really possible to learn how to create viral content or is it sheer luck? Does is need a magic gift that only few possess or is true craftsmanship ? I wrote this blog post for all those amateur bloggers like myself. My goal is to have a proven methodology, a validated process, the right tools and all the key ingredients in one place. So whenever I set out to write my next “viral” content I do not have to put all the relevant bits and pieces of advice from various resources together. I have come across a number of very good research and case studies lately. These insights also confirmed to me to incorporate the experiences of Leonardo Da Vinci. He followed a very systematic approach in order to create the most famous paintings. For Leonardo Da Vinci patience is the first key ingredients to mastery. Most painters he observed where rushing to complete their paintings instead of having the patience to focus on the quality of their drawing. The second key ingredients is science. He measured intensively all the objects and human beings to find out about their  proportions. He studied people until he identified the key face muscles involved in their emotions. Up until a few days ago though I believed that viral content is either created by magician with a divine gift or pure luck. Then I came across a blog post with the title “Case Study: How to Increase Your Traffic by 226% in Just 60 Days” by  on BoostBlogTraffic.com (350 Total Shares – Buzzsumo) . Guy Kawasaki had shared this case study on Linkedin. The title itself  isn’t really attractive, yet the content is. It changed my view and got me exited to dig deeper into the subject.  on BoostBlogTraffic.com shared his research insights on what makes a blog post become viral. In summary it is: – Length of content:  2000-2500 words – A Case study performs better than author advice – Number of Images: 15+ and they need to be relevant – Lists perform better than feature articles – Titles should be long and descriptive – The author should have credibility in his domain At least I am very credible. I have never a written a blog post in my entire blogger life of seven years that went viral. I didn’t even write one blog post that was shared by anyone except myself. I was intrigued. Can someone like me learn to write a viral blog post at all or am I a lost case? The article is full of practical and extremely useful advice, but I was lacking answers still to a number of questions. What is the effort required to write such a long and sharable article? What additional research tools do I need to create the content for this article? Where do I find all these relevant pictures for my post? What is the threshold when a blog post is considered to be a viral one? What are all the process steps from beginning to end? Well, I started to dig deeper into the subject and found this article “Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” by Noah Kagan at OkDork. 7200 Shares on social media (buzzsumo) It is a research done by Buzzsumo. Their conclusion is:

  1. Inspire awe, laughter, or amusement.
  2. Appeal to people’s narcissistic side (think BuzzFeed quizzes)
  3. Long-form content has less competition, and more shares on average. 2000 words+
  4. List posts and infographics are more likely to be shared.
  5. Make sure your article inspires trust. Have a byline, and bio. Make sure you have a professional logo and design as well.
  6. Mix text with visually appealing elements.
  7. Implement social metadata such as the Facebook preview image
  8. Reach out to influencers before you write your content.
  9. Promote your articles after it’s been published for a week
  10. Tuesday is the best day to publish and promote content

In the next step I look even further into the research. There is one researcher that stands out – Jonah Berger. Include a short description of his research and his book. Contagious… written by Jonah Berger + Kary Milkman and their research “What Makes Online Content Go Viral?” moz.com link to PDF Research Also John Doherty moz.com What Kind of Content Gets Links in 2012 showed that long posts over 2000 words receive more links. Lot’s of more great findings what the characteristics of a viral blog posts are. But still again what is the best way to put those into practice? I decided first of all to work on a concrete example. This is the best way for me to learn new concepts and methods. At the end of this journey I want to have a blog post that has all the potential to turn into a viral one. For my project I chose the topic of Learning To Read Chinese. Oh, wow how attractive is that? Noop. Definitely there needs to be some more magic sauce to this title. But this is something left to the end of the journey towards the viral blog post. What is viral ? How do you measure it ? Before I set out on the journey I need to understand what are the key performance indicators that make a blog post to be considered as viral? Look at the most shared content – what is the maximum? Share the suggestion of one blogger to benchmark against own content and then multiply by 10, or use tools like buzzsumo and see how related content performed, what is possible with the topic. It is about number of sharing, number of links not views (could be through Web searches), not number of comments. If you want more comments usually shorter posts perform better) 3 Secrets To Writing Blog Posts That Go Viral by Bryan Hutchinson at WriteToDone suggests a viral post has an extremely high number of shares compared to the number of shares for your average post. Example if you had a total shares of 10  in average for your blog post and you receive 10-20 times more shares for your blog post you can considered this as a viral post. How to write quality content ? Link to the MOOC on effective writing, mention the Harvard article on the phases of effective writing and link to the most shared article on effective writing. https://hbr.org/2014/11/how-to-improve-your-business-writing http://writetodone.com/how-to-write-better/ Mary Jacksch 200 000 Shares(?) http://www.grammarly.com/blog/2015/use-these-four-tips-to-improve-your-writing-fast/ http://www.mindbodygreen.com/0-14441/14-easy-ways-to-improve-any-piece-of-writing.html How to create viral content ? “Even if nine out of 10 read the first few paragraphs and leave, the 10th person would be enough to begin building a loyal following.” Time Urban/Andrew Finn founder of Wait but Why. Ezine Article – How To Create A Viral Blog Post – Advise improve on what went viral already – and here how the process looks like Noah Robertson Fastcompany: Buzzfeed, PlayBuzz, ViroaNova, Upworthy Example: Wait but Why has 63 articles with over 2000 words, average of 300 000 to 600 000 shares , Comments in the 1000s Wait but Why Why Generation Y Yuppies Are Unhappy   2000 000 shares Tim Urbans advice: you need to be exited about your content. Content needs to be in easy digestible chunks separated by images. Maximum eight big paragraphes per chunk. Effort: About 50-100 hrs research and disuccion, about 80 hrs to write and edit it. https://blog.bufferapp.com/what-makes-content-go-viral-the-anatomy-of-a-post-that-got-over-500000-likes

1.  Scribble – Empty Your Head The first step I usually take is to scribble like the baby in the picture. This is the phase of the “right” brain. The right brain is used for creative and meta thinking while our left brain is our judge, our analytic side. The key is to be wildly creative. If you start researching and start reading other posts you will frame your mind. It will already focus you in one direction. Become the madman (see Harvard Business Review). I write down everything I already know about the topic and the questions I still have. In this phase I do no worry about structure, grammar, spelling, format and design and of course not about the main title. In my concrete example I wrote down that it took me below 32 hours to learn to read my first book, that it can be done faster, the first book I read, how amazed I was and the question: how to teach others, has someone else written about the subject, where do people talk about this subject, who are the expert in this field? If you are unsure if this topic is really in demand you can go to step 3 research. There are number of tools to find out about the current interest into your topic. Before you finally decide you might go back and think if there is a different way / perspective to look at the subject and if there is a link to a subject that is currently trending. 2. Outcome You might also at this point start to think about the outcome. What do you expect out of your post? leads, subscribers, page ranking, income, learning, new contacts, networking, pleasure, …. see Buzzfeed’s guide to viral content on forbes.com: 10 Brilliant Strategies to Writing Viral Content outcomes (Deborah Jian Lee) are: form of readers, subscribers, advertisers, raising awareness for an important issue, brand recognition and financial success. In my case I would like to help people to learn to read Chinese more effectively, draw attention to my mission and if possible create an extra income. I would also like to see how my viral blog post process works out and how much effort it required. Especially in my case I have a full-time job and a family. Blogging just needs to happen on the side line. Also I am interested on the macro economical impact. A lot of people do all this work for free, yet they have indirectly an impact on the GDP. But we do not account for it in our statistics. Blog posts can lead to other people become more effective and efficient in their work. 2. Mind mapping

3. Research I collected  advise from the Top 50 Blogs to Learn Blogging – The Ultimate List of Blogging Blogs by Joseph Adediji at bloggingtipstoday.com I was looking for advice on research tools and how to create viral content. Yet most their advice is focused on traffic. Problogger.net: The Must-have Blog Post Topic Generation Tool by Eric Siu of Evergreen Search Problogger.net: Weekend Project: Research the Audience You Want … but Don’t Have by Logan Marshall of the Free Life Project Buffer Social: 39 Blogging Tools To Help You Work Faster Write Better , And Land More Readers by Kevan Lee Where is the topic discussed and what is the challenge? Quora Yahoo Answers Amazon Reviews – look specifically for the negative ones Reddit LinkedIn Pulse Ezine Articles Research Tools: I am using the following research process.

First I would do a search via a Google. In my example I use learn to read Chinese, read Chinese book, learn Chinese. I enter the search term and all the urls into an excel file. In this phase I also highlight words that I think could become part of my title. For example I noticed a lot of people look for free resources on Chinese.

Second for each of the search result I would write down the unique urls found in the search results. I usually take the first 20 Google search results.

In the third step I go to Alexa and determine for each url their global ranking in their best country ranking.

Fourth I look at the top 5 keywords that drive traffic to their side.

And in the fifth step I look which side the visitor came from immediately before?

And sixth I note down the top 5 sites that link to this site. In the last step on Alexa I look at what sites are related to this one. Next I would take all these urls from the google search and run  each through Buzzsumo. Buzzsumo will tell me what was top most content shared from this website.

A short remark at this point. In your research it can happen that you come across a topic that is even more exiting. In this case you would just restart the whole process again or merge the two topics. This happened to me. I came across the artificial language Toki Pona that can be learned in just one day and mastered to fluency in two days. I immediately started a scribble for this new topic.

You have done all the research around the main domains related to your topic. Now you can check Buzzsumo again directly with your search words from your google search. I was surprised to find sites that were totally unrelated to the topic but achieved extremely high shares around a post on their site. In my case it is awareness-time.com. “Market Research”:

How popular is the content ? Google+ Trending Twitter YouTube

Social Media Shares: Buzzsumo SocialMention Google Trends  and Social Mention

Twitter trends: Topsy, Twittorati

Facebook or use the Content Strategy Generator Tool  from Daniel Butler SEOGadget. It will search through Twitter, Goolgle Search Trends, YouTube Trends, Reddit, Google News,  Rad URLs, All Things Now, LinkedIn Pulse, Digg and some other sources in one go and display the result in a google spreadsheet. Audience of a specific blog and top posts: Alexa showed me the global rank and how the site ranks in the US. Also what are the key search words and which are the key sites that drive traffic to it. Quantcast If the publisher hasn’t implemented Quantcast Measurement it won’t show of course any results. Semrush Gives you the most detail about the website 4. Influencer & Experts Reach out to all the people you mention in your blog post or you link to. Also reach out to all the photographers. Influencers: Guy Kawasaki, Elon Musk, Richard Branson People who produced viral content: see forbes.com: Jack Shepherd, editorial director Buzzfeed, Huffington Post also Tim Urban at Wait but Why. Neetzan Zimmermann most popular blogger posts 10 to 15 times per day 5. Write Don’t go for quantity go for quality. No need to write 2000 words or more if you can explain the problem you want to solve for the reader in less words. See forbes.com Structure: Summary at the beginning who, what, where, when, why Guy Kawasaki/Peg Fitzpatrick The Art of Social Media: Power Tips for Power Users explain what happened, explain what something means, explain how to do something and surprise the reader see blog.dashburst.com According to Nielson users have time to read at most 28% of the words during an average web page visit Make sure your first point is as strong as your last. Under promise and over deliver. 6. Emotions What emotion do you evoke with your post? Emotion that arouse (high-arousal) the reader awe, anger, anxiety see Jonah Berger What is awe? See definition Jonah Berger Book and Blogpost socialtriggers.com Ian Lurie on how to write emotionally 7. Design Content is King ? The Content is King Myth Debunked – socialtriggers.com Research by Elizabeth Silence: 94% cited design problems Check your design vs. content shared in your niche and try to outperform if possible Also considered the user-experience Formatting: see digitalsmarttools.com Marketing Tip: How to Write the Article that Will Go “Viral” Read an F Pattern Top and and left of page then Z Pattern Zoom to charts ?. Include Pictures Buffer Social: 39 Blogging Tools To Help You Work Faster Write Better , And Land More Readers by Kevan Lee ?. Keyword Suggestion Tool Ubersuggest Google AdWords Keyword Planner Keyword Tool ?. Title 100+ Blog Post Title Templates That Grab Attention :http://www.twelveskip.com/guide/blogging/1247/blog-post-title-templates-that-work How to Write The Perfect Headline: The Top Words Used in Viral Headlines by Kevan Lee at buffersocial Ripenn analysis 62 characters average length of a viral headline Portent Title Maker HubSpot’s Blog Topic Generator Emotional Marketing Value Headliner Analysis ?. Quality Check Hemingway Grammarly ?. Check Outcome Define next minimal action the user should take and the maximum next step. Next minimal step could be share the post, leave a comment or maximum step give me business.

Mona Lisa, by Leonardo da Vinci, from C2RMF retouched

Mona Lisa, by Leonardo da Vinci, from C2RMF retouched

?. Publishing ?. Distribution see forbes.com: Kawasaki/Fitzpatrick: two or three sentences on Google+ and Facebook and 100 characters on Twitter Neetzan Zimmermann repetition, repost on twitter Buffer Social: 39 Blogging Tools To Help You Work Faster Write Better , And Land More Readers by Kevan Lee Timing: 9 am and noon EST best time for posts , Tuesday, LinkedIn Monday 9.am EST X. Follow Up Neetzan: Thank and favourite or retweet those that have shared your content – follow them back. Offer thoughtful comments Storify  How-To: Write Articles That Go Viral On Social Media (10 Tips) by Daniel Zeevi at blog.dashburst.com Effort: I am now at 712 words. So far I spent 6 hours on research and 2 hrs on writing this article. This is a scribble. Therefore it is work in progress. What would you think how much time it will take to write a viral blog post? What key steps to take to get there? What viral content have you created? Do you want join the quest? Do you plan to create your first viral content? Plus 5 hours Plus 2 hours Writing Services: see entrepreneur.com How to make content go viral TheWritersForHire.com seo-writer.com writingassist.com Bio: Peter Palme – Change & Development Manager. My passion and ambition is to help companies harness the power of the internet for learning. contact: petepalme@gmail.com


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