There are many free resources and MOOCs (Massive Open Online Courses) from well known universities available.
Having been an entrepreneur myself and having helped others to become intra- and entrepreneurs there is one thing most of us including myself get wrong. You see a problem, an opportunity and you come up with a solution. You implement your solution and you are surprised that there are not enough people who want to pay for your offer or even consider your solution at all.
And it just doesn’t happen to the “stupid” entrepreneurs it also happened to well-known and well-respected entrepreneurs and experts in this field. Peter Thiel for example first designed “Paypal” for making money transfers between PalmPilots and found out that nobody had any use for that product. It was voted by journalist to be one of the 10 worst business ideas of 1999. Peter Thiel is now one the most admired entrepreneurs and investors.
Another example was given by James Green. James Green teaches the most successful MOOC on entrepreneurship which is also the most attended MOOC in 2014. He started a service company to pick up laundry from students apartments and return it later cleaned against a small fee. He had everything in place name cards, company registered, and advertising only to find out that no one wanted his service.
So before you think business model and business plan or before you think how to implement your business idea and fill out all the wonderful templates on value proposition, market size, etc. I would first advise you to take the MOOC “Design Thinking for Business Innovation” before anything else. It is a MOOC for entrepreneurs and intrapreneurs. Then take the MOOC by Sam Altman from Stanford and then by James Green.
Community building around your idea is more important than a business model. Think about the most recent examples. Neither Google nor Facebook had a business model in place when they started. They knew how or were lucky to build a community quickly around their idea. And as they went along they learned what business model works for them.
- Design Thinking for Business Innovation by Jeanne Liedtka
- How to Start a Startup by Sam Altman Stanford (watch the first three lectures at least)
- Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship by James Green
- Innovation for Entrepreneurs: From Idea to Marketplace
- New enture Finance: Startup Funding for Entrepreneurs
- Entrepreneurship Capstone Project