Posts Tagged ‘Google’

The Top List – Learning to be a True American Citizen – The US American Lifestyle According to Google Trends Top Charts

July 24, 2013

captivating eyes
First time to the US? And are you just invited to attend your first dinner party ? You want to make sure that you connect with your hosts ?

If you follow the Google Trends Top Charts ( there is a great chance that you bond with your host and their guests, but there is no guarantee if you just get into the center of attention or in the center of a fight.

Meet John the stereotype US American Citizen according to the Google Trends Top Charts. John is driving a Ford Mustang. He enjoys a Martini and wears clothes from Forever 21 which he buys online at He studied at the University of  California and likes to spend his holidays in New York City. His favourite author is  William Shakespeare and his favourite book is The Bible. John is a dog lover and his Pit Bull is three years old. At parties he likes to talk about Basketball, about his favourite team the Miami Heat or about Baseball where he supports the New York Yankees. On Sundays he watches the English football premier league and puts his bets on Chelsea F.C.

His children play with Lego and he likes to take them out to Pizza Hut. In the evening he watches Spongebob Squarepant with them.

In the morning and during the day he will drink coffee. At work he needs to know a lot about SQL. He will finish a good party with a Jack Daniel’s. In his past time he is interested in science, mainly in the moon and he is a great admirer of Albert Einstein. John has his savings invested in Gold and takes great concern about his family health. He knows a lot about antibacterial medication. He likes to follow the news on the United States and the United Nations. With his wife he watches the Oprah Winfrey morning show. John does his banking with Wells Fargo and tanks at BP.

Now please guess – what candidate did John vote for in the last presidental election ? What is his favourite actor? What is his favourite artist ?

What you shouldn’t do at the dinner party:

Ask John when William Shakespeare will release his next novel and if this author was invited by Oprah Winfrey yet.

If John tells you that he is banking with Wells Fargo do not reply: What a beautiful name of your girlfriend and it actually reminds me of the movie Fargo where…

Do not recommend John an alternative book to the Bible.

Do not tell him that he looks like fourty something.

Now joking aside. While Google Trends Top Charts shows the main searches yet these searches are independent and their is no correlation to the people. It is one of our thinking bias that like to establish links or pattern where there are none. I am just reading the book of Daniel Kahnemann Thinking, fast and slow. He explains all the thinking biasis we are exposed to.

If you like to find hot topics for your dinner party have a look at buzzfeed, reddit, huffington post, mashable, tmz or twitter.

The List Google Trends Top Charts 2013:


1. William Shakespeare

Why are there every month so many searches on Google about William Shakespeare?

Hypotheses: William Shakespeare is part of the school curriculum in the US. Students need to complete assignments related to William Shakespeare.

What is your hypothese on this high monthly frequent searches for William Shakespeare in Google Trends Top Charts?

Dog Breed

1. Pit Bull Terrier

Hypothese: Pit Bulls is a fighting dog. Is the many searches related to dog fights?

The most viewed video on Pit Bulls on Youtube is on pit bulls fighting. 31 Millionem plus biews.


1. Ford Mustang

Baseball team

1. New York Yankees

Basketball Team

1. Miami Heat


1. The Bible

Chemical Element

1. Gold


1. Martini




1. BP


1. Wells Fargo


1. Chelsea F.C.

Business People

1. Oprah Winfrey


1. Coffee


1. United States


1. Antibacterial


1. Forever 21


1. United Nations

Fast Food

1. Pizza Hut

Software Technology

1. SQL


1. Pizza


1. New York City


1. Moon


1. Jack Daniel’s


1. Albert Einstein


How to activate Google Maps Live Traffic updates on the iPhone ?

July 5, 2012

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Google Gmail – How to setup rules and filters in Googlemail ?

May 25, 2012

12 steps shown in this easy to understand visual quick help card.

Setup rules & filters in Googlemail

How to setup rules & filters in Google mail gmail

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Life Resource Planning System

September 1, 2009

Media companies are struggling. This is not new, this is not news. But this crisis accelerated their dilema.  Since the first Webbrowser was distributed Media companies are looking for new sustainable business models.  This is difficult in the economy of “free”. Especially around media content. The whole story and how it evolves is blogged about by Jeff Jarvis on Buzzmachine.

Since 1999 Google demonstrates what bussinnss models are working. I want to add on a global scale. Today 50% of all newspaper readers are channeled through Google (search).  But is Google really the answer on the local scale ?

The strength of local companies is not the news, it is the strength of knowing the local environment. The future is not the advertising in your news that you sell it is a complete different model in my opinion. It is a very localized kind of “google” or even more. You let google do what google is best at and you do what you as the local embedded organization could do best for the people in your region.

What local people need is an urban resource planning system, a life planning system or a personal resource planning system. Making it easy for them to organize their lives based on the communication, on the news they receive from their network, from the web.

What do I mean ? As a media company you could provide the services that would support such resource planning.
Example: You write an article online about a restaurant, a theater play, an event that will take place  and offer the reader to immediately reserve the ticket or the table in the restaurant out of the article , have the date entered in teh personal calendar, have the bill send or the ticket automatically paid,….

What ever local information y0u provide you organize the follow on processes for the reader. Whenever needed you link to available online systems (example what is provided by google) or build a hosting service for local applications that support very local needs, offer iphone, igoogle apps or gadgets that support the follow on processes.

To take it a step further for all the smart phone or mobile computing device users each house or location could provide information whenever you come close to these locations based on your GPS position tracked by your smart mobile device.
There are plenty of examples: you assign tasks to locations such as get medicine from the pharmacy on the way home, or buy bread at the bakery when you pass by in the morning or return from work. As soon as you come close to the location your smart mobile device will notify you of the open tasks related to this location.
Or you drive into the city and the device will tell you where the closes parking is and how many spaces are available.
Or you visit the town as a tourist and your device will offer you information on historical buildings that you pass by during your visit or it will tell you about events going to take place in the building – be it a cinema, theater, restaurant, etc.
There are hundreds of possible location based services imaginable.

Even interpersonal based services could be developped. Such as a birthday reminder once you get close to a person you know and you are connect with…

The other opportunities are around collective learning or collective smartness. One way to learn is to benchmark against others – I created an example around Linkedin: How attractive is my Linkedin Profile – The Benchmark Study ? You could benchmark your energy costs or benchmark other information where you profit from sharing these information with others to have more transparency for yourself in order to make decisions. Other opportunities are around transport. Whenever one gets into a traffic jam by sharing this information other drivers coming into the city will take a different route. Again plenty of services are imaginable.

In principal these services will need to be open and free. I cannot imagine a paid or subscriber model for the majority of these services. Income could come through  referral, coupons or advertising. There are plenty of places in these services where one could place adds or get referral fees. A number of these business modells are described and calculated at:

To build such a system it could be done in cooperation between large and small players. For example computer users could provide space on their computers to support hosting of data and applications, anyone could provide content and anyone could provide samll applications based on the open standards, etc…. There only needs to be a decent model around sharing of the income generated through this system.

The best way to understand these new possible business models is to pilot them. I have been involved in pilots of the interactive television beginning of the 90s. From such pilots you will quickly learn what a user would expect from these systems and how likely they will succeed in the market place. At that time it became apparant that the technology, the costs of the system will not meet the users experience and value expectations . And as you know interactive television did not turn into a sustainable profitable business.

Ideal places for these pilots could be New York, London, Tokyo or Zurich.
Zurich has an ideal setup. It is one of the wealthiest cities, it is very international, it has a highly developed media industry, it is a major banking place, Google has its European and Middle East and African Headquarter in Zurich, Ebay has an office in Zurich, Yahoo is in Switzerland, there is the ETH and there are plenty of high tech companies in and around Zurich.  And very important the major Telecom companies such as Swisscom are located in this city. Besides a very well established communication network Zurich could additionally explore the transfer of data via the electricity lines. Zurich would be well set for a pilot and could likely beocme the smartest city on earth.

Example of a generic personal resource planning system. In this case it is proposed subcriber model, which I believe will not be sustainable or attractive to most users.

Example of a hyperlocal news site: was just aquired by MSNBC.

Recommended  Readings:
Jarvis, Jeff: What Would Google Do?
Tapscott, Don: Wikinomics: How Mass Collaboration Changes Everything
Udell, Sterling: Beginning Google Maps Mashups with Mapplets, KML, and GeoRSS: From Novice to Professional (Beginning from Novice to Professional)

Crowdsourcing in Human Resources

January 23, 2009

Crowdsourcing in Human Resources is my main research topic in 2009. Cash is king and so is the cashflow in most of the companies. There is no surprise if budgets are reduced for most of the binsess functions.
So how can one leverage what it is available to still implement most of the programs envisoned and needed ?
But first of all what is crowdsourcing and how does it work and what are the boundaries ?

In Wikipedia crowdsourcing is definded as “a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call. ”
Real life examples of crowdsourcing are:
1) P&G involved an open network of scientist to find a technology to print picture on Pringles potato Chips.
2) O’Reilly Media iengaged volunteers to report on how their books were displayed on the shelves in bookstores.
There are plenty of real life examples here:
The New Human Resource
Wikipedia: Crowdsourcing
50+ crowdsourcing projects

Above these are business examples, but how could the Human Resources Function use crowdsourcing ?

A) The first item that comes to my mind is learning:
I have one word for you: youtube.
1) Stress Management presentation is an example. Google academy invites known experts and publishes the event on youtube.
Professor Jon Kabat-Zinn is the founder of the Stress Reduction Clinic at the University of Massachusetts Medical Center and developed a scientific sound Stress Management program.
Click here to watch the video
2) My personal experience: My son loves the so called brick or lego films on youtube. Lego is known to children for its plastic building blocks. We wanted to make our own lego film and turned to Youtube for advise. It was a video created by a nine year old who was of tremendous help to us – unfortunately I did not keep the link.

Remark: The company needs to allow their employees the access to Youtube. This is still not the case for all companies.

In Youtube usually the work has already been done. It is just a matter of finding it. But one could think of inviting the crowd for example the Human Resources Learning & Development crowd to jointly identify useful free learning resources on the interent to a specific topic such as stress management, interview skills, etc….
Existing projects and groups:
WikiEducator is a community project working collaboratively with the Free Culture Movement towards a free version of the education curriculum by 2015.
Connecting Online C009: Sharing personal and professional online learning experiences. This is group of 465 members on the ning plattform.

Richard Baraniuk on opensource learning:

Connexions is:

a place to view and share educational material made of small knowledge chunks called modules that can be organized as courses, books, reports, etc. Anyone may view or contribute:


B) Crowdsourcing will be a new dimension to Talent Management.
You have talents that you do not employ but that participate in your business processes.
The Routledge Companion to Strategic Human Resource Management describes this new dimension.

C) Workforce: Talent aquisition
Don Tapscott the best selling author of Wikinomics: How Mass Collaboration Changes Everything lectures on The Future of Staffing is Crowdsourcing

D) Workforce: Talent Assessment and Talent Pool and EmployabilityPotential talents could be identified through crowdsourcing projects for example in Commercial, Marketing, Public Affairs or Research & Development .
In Commercial future talents could be invited to develop a business plan for a new technology, market, etc.
In Public Affairs future talents could work on new campaigns for one of the businesses such as using Web 2.0 channels and tools.
In Research & Development future talents could work on new key challenges and develop new solutions.
There are a lot of opportunities to engage future talents and thus build a talent pool.
There are numerous benefits for the talents as well. The main benefit besides a potential job is experience.
In the early 1990s crisis I was representing the Fraunhofer Institute at an education and career fair in Germany. Number of students approached us with their CVs. Of these students who had their diplomas in hand there were a few who had not found a job even two years after graduation. And in these two years some of them had basically not collected any experience be it as an evening class teacher at a local night school or any other job related experiences. Would you hire a person that has two years of missing experiences in his or her CV ? My point here is that these crowdsourcing project would help to increase the employability of participants especially in a recession. With the internet this has become so easy now and shows that the internet is more than a large computer it is a society within the society and opens us to a whole new world to collect needed experiences.
Related Post: List of Developmental Assignments 2.0

If you have other crowdsourcing examples to share which would benefit the Human Resources Function please do not hesitate to write a comment or join me on the HRcrowdsourcing comunity.

I will continuously update this post with new examples as I go along on my research journey on crowdsourcing in 2009.

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