Posts Tagged ‘Huffington Post’

The Top List – Learning to be a True American Citizen – The US American Lifestyle According to Google Trends Top Charts

July 24, 2013

captivating eyes
First time to the US? And are you just invited to attend your first dinner party ? You want to make sure that you connect with your hosts ?

If you follow the Google Trends Top Charts ( http://www.google.com/trends/topcharts) there is a great chance that you bond with your host and their guests, but there is no guarantee if you just get into the center of attention or in the center of a fight.

Meet John the stereotype US American Citizen according to the Google Trends Top Charts. John is driving a Ford Mustang. He enjoys a Martini and wears clothes from Forever 21 which he buys online at amazon.com. He studied at the University of  California and likes to spend his holidays in New York City. His favourite author is  William Shakespeare and his favourite book is The Bible. John is a dog lover and his Pit Bull is three years old. At parties he likes to talk about Basketball, about his favourite team the Miami Heat or about Baseball where he supports the New York Yankees. On Sundays he watches the English football premier league and puts his bets on Chelsea F.C.

His children play with Lego and he likes to take them out to Pizza Hut. In the evening he watches Spongebob Squarepant with them.

In the morning and during the day he will drink coffee. At work he needs to know a lot about SQL. He will finish a good party with a Jack Daniel’s. In his past time he is interested in science, mainly in the moon and he is a great admirer of Albert Einstein. John has his savings invested in Gold and takes great concern about his family health. He knows a lot about antibacterial medication. He likes to follow the news on the United States and the United Nations. With his wife he watches the Oprah Winfrey morning show. John does his banking with Wells Fargo and tanks at BP.

Now please guess – what candidate did John vote for in the last presidental election ? What is his favourite actor? What is his favourite artist ?

What you shouldn’t do at the dinner party:

Ask John when William Shakespeare will release his next novel and if this author was invited by Oprah Winfrey yet.

If John tells you that he is banking with Wells Fargo do not reply: What a beautiful name of your girlfriend and it actually reminds me of the movie Fargo where…

Do not recommend John an alternative book to the Bible.

Do not tell him that he looks like fourty something.

Now joking aside. While Google Trends Top Charts shows the main searches yet these searches are independent and their is no correlation to the people. It is one of our thinking bias that like to establish links or pattern where there are none. I am just reading the book of Daniel Kahnemann Thinking, fast and slow. He explains all the thinking biasis we are exposed to.

If you like to find hot topics for your dinner party have a look at buzzfeed, reddit, huffington post, mashable, tmz or twitter.

The List Google Trends Top Charts 2013:

Author

1. William Shakespeare

Why are there every month so many searches on Google about William Shakespeare?

Hypotheses: William Shakespeare is part of the school curriculum in the US. Students need to complete assignments related to William Shakespeare.

What is your hypothese on this high monthly frequent searches for William Shakespeare in Google Trends Top Charts?

Dog Breed

1. Pit Bull Terrier

Hypothese: Pit Bulls is a fighting dog. Is the many searches related to dog fights?

The most viewed video on Pit Bulls on Youtube is on pit bulls fighting. 31 Millionem plus biews.

Car

1. Ford Mustang

Baseball team

1. New York Yankees

Basketball Team

1. Miami Heat

Book

1. The Bible

Chemical Element

1. Gold

Cocktails

1. Martini

Retail

1. Ammazon.com

Energy

1. BP

Finance

1. Wells Fargo

Footballmteam

1. Chelsea F.C.

Business People

1. Oprah Winfrey

Drink

1. Coffee

Country

1. United States

Medication

1. Antibacterial

Fashion

1. Forever 21

Institution

1. United Nations

Fast Food

1. Pizza Hut

Software Technology

1. SQL

Food

1. Pizza

Town

1. New York City

Space

1. Moon

Whiskeys

1. Jack Daniel’s

Scientists

1. Albert Einstein

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12 Ways to Use LinkedIn Today

August 18, 2009

Very good recommendation about Linkedin. Good to see this rise in interest, but still I am surprised that not more people join. It is the tool to connect and offers the great opportunity to quickly join togehter to develop new businesses. Large companies have a lot of new products in the R&D pipeline but are not fast enough to bring this to market. I hope they will open up and embrace this new possibilities of Linkedin not only to recruit but to build faster and more successful business teams who bring new products to market.
My recommendation for you is to state your market insight, your technology insight or you operational insight in your profile.
Just a remark: Your insights should not reveal any confidential data. They should be broad. For market insight as an example it would be enough to just state the what market you dealt with (beer market in Germany) etc.
Peter Palme
www.linkedin.com/in/peterpalme
Read the Article at HuffingtonPost


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